https://www.hdromgo.com/retail daily 0.75 2023-04-18 https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1617049226779-CIOZ566NAD03YSD28NAH/image-asset.jpeg Retail It’s one thing to have a bluebonnet or two on your site, but it’s a whole ‘nother thing to go full Texan. Texas Bank came to us to revamp their brand, so we made sure they lived up to their name. https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1617049226779-CIOZ566NAD03YSD28NAH/image-asset.jpeg Retail It’s one thing to have a bluebonnet or two on your site, but it’s a whole ‘nother thing to go full Texan. Texas Bank came to us to revamp their brand, so we made sure they lived up to their name. https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1678396775636-6SFSH7NU9PP6TNKMUIV7/Screen+Shot+2023-03-09+at+3.19.11+PM.png Retail Keystone Bank’s pitch? To keep Austin wired to its hard-earned money. This mid-sized bank offers all the tech its Central Texas community needs — but with the local commitment it wants. https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1617049794534-RVX6ZF6OM1MLM1QV368S/FNBG.png Retail To fight “brain drain,” FNBG wanted to make one thing clear: you can take your hometown bank with you. All of the copy ties back to the fact that their small town service extends beyond the local branch. https://www.hdromgo.com/emails daily 0.75 2022-09-14 https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1663175656972-54S6K5K9HOBP0WFCB2S8/Boat_Loan.png Emails https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1663175656972-54S6K5K9HOBP0WFCB2S8/Boat_Loan.png Emails https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1663175675250-5GP9BVPHOQ18TA0GYB6Q/Auto_Loan_Refi.png Emails During my time at Ordoro, I curated a biweekly news report dubbed "Ordoro's Online Headlines.” The ongoing campaign's aim was to inform subscribers of industry developments and present them in an engaging style. https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1523382531441-5HEQ1VRPA3V9WCLSLL7F/industry-report.png Emails New features need to be featured, and a simple, tried and true way of getting the news out is via email. For every feature announcement, I do my best to explain it in both layman’s and showman’s terms. The particular campaign below was released on a certain special day. https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1522196122581-F5E990NHP7S2497PGIW2/._OOH+-+April+28.png Emails https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1523294976991-C12RWYJ42GKG34HEKXAQ/ordoro3-features.png Emails Last but not the least bit enjoyed by the recipient… promotions. If the deal offered doesn’t get a subscriber to act, my goal is to make sure the copy does the job. https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1523296984390-4DWUDNDWH9WTB456PXZG/promo.png Emails https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1523381908610-E135X0AA1FPBS0SINYKU/industry-report.png Emails something something https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1523382325536-J8Y66TT1B0IXQ3PCU6UU/industry-report.png Emails something something https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1523293026319-S8VCNTZMOWRM1IXBW9VZ/OOH.png Emails something something https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1522196146361-G7Y971COPOYD9DRV83A9/OOH+-+April+28.png Emails something something https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1523382457620-UOT7H7YXHDTVBOHGD4UT/industry-report.png Emails something something https://www.hdromgo.com/customerstories daily 0.75 2021-03-29 https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1522199459900-NO70OYBZJ0ZNPKXB30CV/wnl.PNG Customer Stories WallsNeedLove — aficionados in wall decals, art, and more — is a brand focused entirely around the ABCs of its business; artists, bloggers, and customers. https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1522199459900-NO70OYBZJ0ZNPKXB30CV/wnl.PNG Customer Stories WallsNeedLove — aficionados in wall decals, art, and more — is a brand focused entirely around the ABCs of its business; artists, bloggers, and customers. https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1522258030925-TJ69DGVUVTC34N40SMKT/benkweller.PNG Customer Stories An entrepreneur tends to be a jack of all trades. Ben Kweller is a singer, songwriter, musician, father, inventor, and startup founder, to name a few. https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1522258061035-JHGO8BYN584UKAG2UXI4/raybuck.PNG Customer Stories From file cabinets to file systems, Raybuck Auto Body Parts has changed mediums and hands over the past three decades. But the engine driving it remains unchanged. https://www.hdromgo.com/content daily 0.75 2023-04-18 https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1681829785726-LS90XHT0IYHJJEQBHTBE/fraud-content.png Content Pieces As you probably know from your vehicle’s ever-extending warranty and all those surprise refunds you’ve received, financial fraud is on the rise. Below is a content campaign I wrote for Northeast CU on recognizing and remedying some of the most common schemes out there. How to Fight Off Tax Fraud Avoiding Romance Scams 4 Quick Tips for Preventing Identity Theft You Should Know: The Zelle® Fraud Scam https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1681829785726-LS90XHT0IYHJJEQBHTBE/fraud-content.png Content Pieces As you probably know from your vehicle’s ever-extending warranty and all those surprise refunds you’ve received, financial fraud is on the rise. Below is a content campaign I wrote for Northeast CU on recognizing and remedying some of the most common schemes out there. How to Fight Off Tax Fraud Avoiding Romance Scams 4 Quick Tips for Preventing Identity Theft You Should Know: The Zelle® Fraud Scam https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1545160373144-I3SJPUBTBQOXWU2MQOH4/guides.PNG Content Pieces Here’s an example of some longform content I’ve written. The industry — order fulfillment — can be a little complicated and daunting. Each guide’s purpose was to remedy that issue by presenting clear-cut and digestible content that explained various parts of the fulfillment process. Outsourced Fulfillment Guide Packaging Guide View all Guides https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1545159310404-WE98R1W0JTI3TMD1KXZE/blog.PNG Content Pieces In contrast to the straightforwardness of the guides, the tone across the Ordoro Blog was a mix of informative, conversational, and at times playful. Post topics ranged anywhere from emerging trends and how-to’s to recently released features and cross-blogs from business partners. Two Ecommerce Fulfillment Models For Complete Control — Informative Finding That Perfect 3PL — Playful Sales Tax 101 For Online Sellers — Cross-Blog https://www.hdromgo.com/freelance daily 0.75 2023-04-17 https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1663177527537-BXV20FMMIX0NELCESFZZ/Northeast-refresh.png Freelance https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1663177527537-BXV20FMMIX0NELCESFZZ/Northeast-refresh.png Freelance https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1663181818106-VBDZM99OI2RVBL7NMMRU/Screen+Shot+2022-09-14+at+1.56.11+PM.png Freelance /Free Checking — Convenience is one thing, but freedom from fees is another. /Auto Loans — Can you spot how many vehicular references there are here? /Home Equity — Loans, lines, or liens, this one’s all about home equity. /Business Credit Card — A focus on the commercial part of Northeast’s business. /About — It’s the pitch of the institution, the mission at the very heart of what they do. https://www.hdromgo.com/commercial daily 0.75 2023-04-18 https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1663183053515-77GIW4SX39EN9Z9N6QXH/Screen+Shot+2022-09-14+at+2.16.46+PM.png Commercial FFB’s bread and butter is and has always been specialized commercial lending — which requires just as specialized copy. In addition to setting up their site’s layout, I wrote up content for their Poultry, Veterinary, and Farm & Ranch markets. https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1663183053515-77GIW4SX39EN9Z9N6QXH/Screen+Shot+2022-09-14+at+2.16.46+PM.png Commercial FFB’s bread and butter is and has always been specialized commercial lending — which requires just as specialized copy. In addition to setting up their site’s layout, I wrote up content for their Poultry, Veterinary, and Farm & Ranch markets. https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1681829555486-ZEJO50HADKZW3X440V64/gbank.png Commercial When Bank of George rebranded to GBank and doubled-down on their business focus, they needed a site that did the same. So, we delivered one that makes the sale to their commercial prospects on a nationwide level. https://images.squarespace-cdn.com/content/v1/58a20381e4fcb50d697d8515/1681829628832-NJNZPX5V3AN52LXU14F8/sutton.png Commercial Business accounts and loans are just the start for some institutions. Sutton Bank indexed further into FinTech, launching Sutton Payments to become a leading player in the payments space. https://www.hdromgo.com/decode-creative-inheritance daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452640769497-E5BE96CWRJJDH3B0B160/illo-portrait.jpg DeCode: Creative Inheritance - Through several collage graphics, I communicated the overarching idea and its 50,000-year history and represented a few key creative figureheads of Western culture. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971590-I5XJ8SJKKIR0B0A53PX2/illo-portrait-numbers.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514773-2OF1BVGMTPQA623ACN9X/Wired_Genius_Piece_5_McQuade.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514824-AZ0D2YZ2WBB38VDXQWBS/Wired_Genius_Piece_6_McQuade.jpg DeCode: Creative Inheritance https://www.hdromgo.com/kipp-harbor-times daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767403805-KN8Z62OADRLLPKN8YA4P/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767279224-813H6OYK1363VPX4Y0MT/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452557556634-PO1XOYQ0KN2HX9ADYKH6/close-landscape.jpg Kipp Harbor Times - I looked into our 34th president’s accomplishments and was interested to discover that he created the interstate. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638051-1LLPLYCRXOBTE8WAK8XB/head-portrait.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638081-R7T7CSD19BDYHKWBAWH3/header-portrait-2.jpg Kipp Harbor Times - So I incorporated the meandering patterns of our highways into the fragmented design. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566875204-QCVG0UNW807VF00ACAUV/close-portrait.jpg Kipp Harbor Times https://www.hdromgo.com/the-finance-pulse daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911180-L6DBH16UX5HSJKKQVZQI/close-portrait-4.jpg The Finance Pulse - Futurists and climate change researchers agreed that after oil, the next great precious resource would be potable H2O. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911018-5UG8G3WWA6Y9TIC2E0AG/close-portrait-3.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494610-7UD2HPU09F11AQSZQL37/cima-photo-2.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494985-ZBDN9ZAEGKVHFK2PRUUE/cima-photo-4.jpg The Finance Pulse https://www.hdromgo.com/a-berlin-guide daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg A Berlin Guide - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg A Berlin Guide https://www.hdromgo.com/morale daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703233250-IM5BFXP1MAIXWP6BDQM8/relax.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235173-J8VISCZ1CRJIS9GD40K9/work.jpg Morale - The result was a six-piece collection of motivational words that, for me, hold a lot of meaning. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703234323-7H1DDQUVRD9GBFVJNMQX/tone.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703231449-OX10SZHWJMNCP33LPG7P/create.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703232145-5IIRH99I5BE7J0EK2MQY/laugh.jpg Morale https://www.hdromgo.com/contactme daily 0.75 2018-11-12 https://www.hdromgo.com/new-page daily 1.0 2023-04-17